Increasing ROI on Your Videos

Business owners do many things to grow their businesses including fighting for their share of the online market. Increasingly, videos have become common on all types of websites, and competitive companies use videos to engage their audiences, introduce new products, train employees, and provide how-to instructions for customers. You can use your videos on television and online, build search-optimized video libraries and target your preferred demographic segment of the market, increasing sales conversions and lowering advertising costs.

Tips on Improving Sales with Online Videos

Improving your sales with videos involves attracting and entertaining an audience, but you don’t need to win the Academy Award or receive a million hits to realize cost-value benefits. Good videos don’t beat people over the head with sales messages but do include strong calls to action. Your message might ask customers to post comments, click on keyword links, follow your regular broadcasts or learn more about your products. Teaching people about the things you know might intrigue many customers and persuade them to investigate other resources that you provide.

  • Try to post your work on niche websites, which deliver targeted audiences who are looking for the products and services that you offer.
  • Don’t make videos that appear like ads but tell people how to take actions to get further information.
  • Target foreign audiences by engaging a professional translation service to ensure accurate use of idioms and humor.
  • Add captions and titles to your videos to give them the proper framework and improve SEO visibility.
  • Post copies of your videos on YouTube because it is the most popular site and attracts attention from search engines.
  • Follow your audience so that you can understand how they respond to your campaign.
  • Consider using a hosting service to manage the technical details of video hosting and analyzing viewer statistics.

Increasing Viewer Engagement

Getting your customers involved and excited about your company and products provides unexpected benefits because people share links and tips with their friends on the Internet, generating viral responses. When making videos to market products, give specific advice that focuses on single issues. Offer a brief introduction of the subject and include a call-to-action link in the descriptive text of the video.

  • Use videos to launch new products but try to make them funny by exploring unexpected benefits.
  • Engage viewers by asking them to complete surveys or write product reviews.
  • Videos allow you to show products in action, giving consumers a clear sense of what the product does.
  • Complex products generate consumer questions, so consider producing Q&A videos to show your customers that you understand their concerns.

Audience-retention statistics show how many people watch your videos until reaching the ends of clips. Analytics can help to determine which parts of videos people watch and replay, and this information could help you create better videos. Unfortunately, many business owners produce only one or two videos, so marketers stand little chance of engaging their viewers to generate long-term loyalty. Try posting new videos weekly or monthly or build corporate libraries for training and customer support. After six months, you’ll begin to engage more customers and have opportunities to use analytics statistics to improve your video responses. Treat online engagement like real-life conversations, responding to your audience on social media platforms and through online chats and help-desk forums. In the social media age, engaging with the audience persuades customers to engage with you.

Getting More Viewers for Videos

Many strategies help you connect with your audience, and these techniques include inviting people to subscribe to your podcasts, adding friends on social sites and sharing videos with preferred customers in email campaigns. You can begin efforts to make your videos go viral by submitting them to Facebook, StumbleUpon, MySpace, Digg, Pinterest, Vimeo, RSS feeds and other online video forums.

  • Make your videos easy to find and share by including simple buttons on your website to help viewers send links to their friends.
  • Use overlay links and proper HTML coding to make videos easier to find and share.
  • Include your logo and catch-phrases to attach your videos to other promotional materials.
  • Make your videos playable on various platforms including small-screen smartphones.

Getting Visitors to Play Video

How-to videos, stories that champion social causes or promote current events, and strong calls-to-action help to convince viewers to play your videos. You can integrate your Internet presence with YouTube videos, allowing customers self-expression and the ability to search for videos at all levels of expertise. Depending on your site, you might enable automatic playing of a video when people click on your website. However, the strategy might backfire and annoy some customers who don’t want to view videos before they have chances to study the sites. If you do enable automatic videos or music, make them unobtrusive and give people an easy way to stop the clips or sound.

  • Automatic playing of videos will not increase the number of viewing hits unless viewers replay the videos.
  • Descriptive text helps people find relevant videos on your site and through Internet searches.
  • You can increase playing activity by monitoring statistics and posting videos during the most productive response times.
  • You can post the same videos at various times and include some qualifying text such as “If you missed it the first time… ” or something similar. The explanation will help to keep people from feeling targeted for intensive marketing.

Relevant Case Studies: A Double Meaning

Case studies show how effective video marketing can be, but you could also use case studies and customer testimonials in your video marketing campaigns to engage your audience. Producing testimonials by customers impresses your viewers by showing your level of commitment to customer opinion. You can use these case studies to promote your brands and strengthen your online reputation. For example, the following studies indicate that videos have become major parts of corporate advertising campaigns. People increasingly watch videos on their mobile devices, and women make many of their buying decisions from peer recommendations and advertising on the social media networks.

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